Every week I talk to customers, prospects and partners.
Every week I hear the same thing – companies are expecting to do more with less. There are two ways to drive value in a business; aggressive growth or improved net profit. That’s it, those are the two.
Because the industry I’m in is a very mature market most of the enterprise value is being driven by cutting costs and improving net profit. Growth is coming through acquisition vs. organic direct revenue increases.
So, what to do. I’ll take my TRUEFILLL hat off for a second and put on my advisor hat on, as I’ve been building businesses (software and otherwise) for many many years. The best way to reduce cost and drive an improved net profit number is through automation.
The cascading effect of automation, specifically automating workflows and decision making, impacts every part of the business – from improved customer experience, to internal cost reduction, to cleaner financials to improved company morale – it literally touches everything.
So, as you move into 2024, if you’re evaluating where to spend your time, money and resources – I would strongly recommend looking at automation.
Thanks for listening to my Ted Talk.