We’ve officially come full circle. Welcome back.
In my recent conversations with a couple founder friends, and rev leader in another company, the topic of growth / go to market has been top of mind.
All are smaller companies looking to grow in 2024. Awesome, but how?
When I started my career, a very long time ago 🙂 it was fairly simple, but required a lot of effort and work.
Phone calls
Face to face meetings (new and existing customers)
Trade shows
I know I’m simplifying, but those really were the options. Then, over the course of the next 20 years everything changed. Can you say google and inbound and automated email / marketing, etc.
For a while, especially early on, that worked. Then the technology got cheap, the ads got expensive and everyone thought hiring unqualified young BDR’s was the answer. Surprise, surprise, that doesn’t work anymore (if it ever did).
So, what’s the answer – you guessed it, effort and hard work with a large dash of professionalism. Welcome home everyone.
Phone calls
Face to face meetings (new and existing customers)
Trade shows (tbd on this one still)
What’s old almost always becomes new again.
