Founder and CEO, RevOasis
San Antonio, Texas
I want the message that earns a buyer's attention to hold up in the sales conversation.
I lead RevOasis, a B2B Revenue Architecture and Demand Operations firm. I stay hands-on with demand generation, applied AI and implementation - connecting what we ask buyers to do with what your team needs to do next.
Find me on LinkedIn
My experience spans Google, Rackspace and high-growth companies. I also owned and sold an agency focused on brand and consumer marketing.
Large operating environments are part of my background, alongside growth-stage businesses. At Rackspace, my work included building a repeatable go-to-market system. That systems perspective remains useful when a commercial idea needs to work across teams, tools and responsibilities.
Before RevOasis, I owned and sold an agency with a stronger brand and B2C focus. The creative foundation stays with me: positioning, a recognizable identity and a message worth paying attention to. So does the owner's perspective on making the work commercially worthwhile.
The RevOasis work for SwagUp connected demand generation with HubSpot operations and sales enablement. For InsuredMine, the emphasis was insurance-specific positioning, outbound and the path into a relevant demo. Different businesses, different constraints.
I bring those perspectives into one role: helping a business make the commercial decisions, then staying close enough to build what those decisions require.
I grew up around short-track racing in Wisconsin and began my career in kitchens. Today, I value work that is specific enough to put into practice - with a clear reason for each decision and attention to what follows it.
InsuredMine sells CRM software to insurance agencies. Our engagement connected insurance-specific positioning and targeted agency outreach with buyer-journey and demo-conversion work. The audience shaped more than the prospect list.
That is a choice I care about: if outreach gives an agency buyer a specific reason to engage, the demo should address that same context. I want qualification and sales follow-through to carry the reason for the interest, rather than ask the buyer to start again with a generic CRM pitch.
Read the InsuredMine workThe InsuredMine example above is about industry relevance. SwagUp shows another side of the work: connecting demand with the operating capacity to handle it.
RevOasis connected demand generation and performance marketing with HubSpot consolidation, attribution, qualification, sales handoffs and enablement.
Read SwagUpOutside work, I enjoy cooking, cocktails, cars and time near water.
Bring the objective, the sticking point and what you already have in place. We can discuss where help would be useful and what a sensible scope might involve.
Talk with Travis
