Your Tech Stack Is a Mess. Let's Fix It.
Your data is dirty. Your attribution is broken. Your team is drowning in manual work. We clean it up, connect the dots, and give you visibility into what's actually working.

Clean systems your whole team actually trusts
When your CRM is full of duplicates and nobody trusts the dashboards, every decision is a guess. We clean the data, connect the tools, and build attribution you can defend in a board meeting.
The result is a calm, automated operation-less manual work, faster launches, and numbers you can stand behind.
- CRM cleanup and data governance
- Connected tools and automated handoffs
- Attribution and dashboards leadership believes
Sound Familiar?
These are the most common revenue ops nightmares we see-and fix.
Your Tech Stack Is a Mess
Too many tools that don't talk to each other. Duplicate data everywhere. Nobody knows what's actually working.
Your Data Is Dirty
Duplicate records, missing fields, broken attribution. You're making decisions based on garbage data.
Your Attribution Is Broken
You have no idea which channels are actually driving revenue. Marketing and sales are fighting over credit.
What We Fix
We don't just point out problems-we roll up our sleeves and fix them.
Tech Stack Optimization
- Audit your entire revenue stack and identify redundancies
- Integrate disconnected tools so data flows automatically
- Eliminate manual data entry and "spreadsheet hell"
Data Hygiene & Governance
- Clean up duplicate records and standardize data fields
- Implement enrichment tools to fill in missing data
- Establish data governance rules to keep your CRM clean
Attribution & Reporting
- Build multi-touch attribution models that show real ROI
- Create executive dashboards for real-time visibility
- Track full-funnel metrics from click to closed-won
Process Automation
- Automate lead routing and handoff to sales
- Build nurture workflows that run 24/7
- Set up alerts for high-intent behavior
Revenue Ops vs. Revenue Tech Stack: Which Do You Need?
Revenue Ops & Systems is about fixing how your existing tools, data, and processes work together-cleanup, attribution, and automation.
If you need help choosing and implementing the right platforms in the first place, start with our Revenue Tech Stack service or browse the tools we deploy. Most clients need both-we'll tell you where to start.
Compare Revenue Tech StackRevenue Ops & Systems: Common Questions
Depends on how messy things are. A basic cleanup (CRM hygiene, basic attribution, reporting dashboards) takes 4-8 weeks. A full overhaul (tech stack consolidation, advanced attribution, automation buildout) takes 3-6 months. We'll scope it out after an audit.
Probably not. Most companies have 80% of what they need-they just aren't using it right. We'll audit your stack, identify gaps, and consolidate where it makes sense. Sometimes the best tool is the one you already have.
That's why we're here. We'll build the systems, document everything, and train your team. We're not just consultants who hand you a deck-we roll up our sleeves and do the work. Then we teach you how to maintain it.
Ask yourself: Can you accurately track ROI by channel? Do marketing and sales trust the same data? Can you run a campaign without manual work? If you answered no to any of these, your ops need work.
Typical results: 20-30% reduction in wasted ad spend, 40-60% time savings on reporting, 2-3x improvement in data accuracy. But the real win? You can finally make confident decisions based on real data instead of guesses.
If your attribution is a mess, your CRM is full of duplicates, your sales team doesn't trust marketing data, or your campaigns take 3+ weeks to launch-your ops is broken. If you can't answer 'What's our CAC by channel?' in under 60 seconds, you have an ops problem. Most companies don't realize how much revenue they're leaving on the table until we show them the data.
Because throwing money at ads without clean ops is like pouring water into a leaky bucket. If your attribution is broken, you're probably over-investing in low-performing channels and under-investing in winners. We've seen companies cut ad spend by 30% and increase pipeline by 50% just by fixing their ops. Clean ops makes every dollar you spend work harder.
We can do either. If your current CRM is salvageable, we'll clean it up and optimize it. If it's fundamentally the wrong tool for your business, we'll migrate you-but only after we've mapped out exactly what you need. CRM migrations are expensive and risky, so we only recommend them when the ROI is clear. Most of the time, the problem isn't the tool-it's how it's set up.
We audit your entire tech stack, data quality, attribution models, reporting dashboards, automation workflows, and team processes. We identify gaps, redundancies, and broken integrations. You'll get a prioritized roadmap showing exactly what to fix first, what it'll cost, and what ROI to expect. Most audits take 2-3 weeks and uncover $50K-$200K in wasted spend or missed opportunities.
Both. We start with native integrations and platforms like Zapier, Make, or HubSpot Operations Hub. If your needs are complex (custom objects, advanced workflows, API-based data syncs), we'll build custom integrations. The goal is to connect your tools so data flows automatically-no more manual CSV uploads or duplicate entry. We'll recommend the most cost-effective solution for your specific needs.
We create a single source of truth that both teams trust. That means: unified lead definitions (MQL, SQL, SAL), shared dashboards and reporting, clear handoff processes, and SLAs for follow-up. Marketing and sales fight when they don't trust the data or don't agree on what success looks like. We fix both. When ops is clean, marketing and sales become partners instead of enemies.
Proof, Not Promises
Real B2B companies. Real revenue outcomes.
2nd generation business modernizes GTM and accelerates inbound pipeline.
Read the case studyFrom $10M plateau to $73M through operator-led revenue engineering. #23 on Inc 5000.
Read the case studyPublic company (NYSE: SWAG) achieves predictable growth and investor confidence.
Read the case studyReady to Fix Your Ops?
Stop guessing. Start knowing. Let's clean up your data and build a system that scales.