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How we connect demand, sales and the systems behind them.

Each story connects a commercial problem with the operating work behind it. Explore by company, industry or the kind of change your business needs. Reported results retain their measurement context inside each account.

Explore / Selected engagements

Inside the engagement.

24 projects24 published stories

Conceptual company swag scene: apparel, drinkware and stationery in a premium merchandise kit.
SwagUp

Company swag & merchandise

Demand that could keep up with growth.

Annual company revenue
$10M to $73M

18-month engagement

Reported company-wide growth during the engagement, supported by the demand and revenue operations work.

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Conceptual insurance software scene: a customer workflow connecting homes, businesses, vehicles and policy records.
InsuredMine

Insurance agency CRM

A sharper focus. A stronger pipeline.

Reported pipeline growth
210%

1.5-year engagement

Vertical positioning and a more focused path from first conversation to demo.

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Explore the workBuild a demand and response system4 stories +
Conceptual industry artwork: property restoration, repair equipment and a clear response path.
HRS Restoration

Restoration services

When the next call cannot wait.

Reported lead-volume increase
140%

18-month engagement

A full marketing buildout for a restoration business: local discovery, high-intent demand and a clearer route from inquiry to the sales team.

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Conceptual industry artwork: payroll documents, timekeeping and employee records.
Execupay

Financial Services

Keep the relationships. Change the growth model.

Reported revenue growth
150%+

12-month engagement

A payroll company's move from referral-heavy selling toward a connected inbound, CRM and sales-enablement system.

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Conceptual industry artwork: professional protective equipment and industrial supplies.
Safety Supply

Industrial Distribution

When the trade-show floor moved online.

Reported revenue growth
200%+

18-month engagement

A digital demand buildout connecting search, product education, HubSpot and sales follow-up for an established industrial-safety distributor.

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Conceptual industry artwork: fuel delivery to a construction generator and storage site.
Site Fuel

Fuel Delivery

Less spreadsheet chasing. More room to grow.

Reported lead volume
3x

3-year engagement

A phased commercial-systems transformation for fuel delivery, connecting CRM foundations, demand generation and later sales-assist automation.

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Explore the workMake a complex offer easier to buy4 stories +
Conceptual industry artwork: enterprise server racks and connected cloud infrastructure.
Rackspace

Data Center Management

Validate before building. Align before launching.

Previously reported launch cycles
12-18 months

24-month engagement

A product-market alignment framework connecting customer discovery, positioning, staged releases and adoption feedback for enterprise cloud services.

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Conceptual industry artwork: identity verification, banking infrastructure and payments technology.
82i

Fintech

Three fintech businesses. Three reasons to buy.

Reported combined pipeline
$8.7M

24-month engagement

A marketing-execution partnership for 82i, with distinct go-to-market programs across identity verification, banking infrastructure and payments.

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Conceptual industry artwork: patent documents, precision engineering and legal analysis.
Juristat

Legal Tech

Make the case in the language of the work.

Reported pipeline growth
178%

14-month engagement

A vertical SaaS go-to-market story connecting patent-prosecution messaging, legal-industry content, targeted outbound and a more relevant demo.

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Conceptual industry artwork: insurance research, contextual evidence and human review.
Social Discovery Corp

Insurance Tech

Make a specialist capability commercially legible.

Reported pipeline growth
215%

12-month engagement

Positioning, customer definition and systematic outreach around Social Discovery Corp's social-media intelligence work for the insurance market.

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Explore the workDevelop the existing relationship3 stories +
Conceptual industry artwork: camera-equipped unattended retail and small-store environments.
Panoptyc

Surveillance Technology

One location was only the beginning.

Reported expansion-revenue growth
156%

1-year engagement

Account mapping, role-specific outreach and champion enablement to help a surveillance-technology business expand within its existing customer organizations.

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Conceptual industry artwork: garments, a clothing rail and the fashion-retail experience.
H&M

Retail

Less indiscriminate reach. More relevant reasons to return.

Reported lifetime-value improvement
27%

12-month engagement

Behavioral segmentation, lifecycle messaging and customer-value modeling in a retail marketing-efficiency engagement.

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Conceptual industry artwork: a carefully curated premium corporate gift.
Gilded Box

Promotional Products

After the box arrives, the relationship continues.

Reported new revenue
$1.5M

Historical engagement

CRM, order context and a sustained content program connecting promotional-product purchases with repeat and expansion opportunities.

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Explore the workReposition the business for its next stage5 stories +
Conceptual industry artwork: remote surveillance cameras protecting an industrial property.
Pro-Vigil

Security Technology

Build the business a buyer can believe in.

Reported revenue growth
294%

24-month engagement

Connecting demand generation, positioning and operating visibility for an AI-powered security business preparing for a strategic exit.

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Conceptual industry artwork: fuel storage, tanker delivery and a connected dispatch workspace.
TrueFill

Fuel SaaS

From arranging fuel to operating the platform.

Reported ARR growth
400%

3-year engagement

Positioning, product-led growth, pricing and market education around TrueFill's transition from a fuel-delivery services business to a software platform.

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Conceptual industry artwork: coordinated enterprise merchandise and fulfillment kits.
Strän

Promotional Products

Make the pipeline a management instrument.

Reported revenue growth
25%

Two-quarter engagement

Revenue operations, a dedicated sales-development function and executive reporting for an established promotional-products business.

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Conceptual industry artwork: creator equipment, content production and a brand activation.
OTH Network

Media & Sponsorship

Change the buyer. Keep the community.

Reported revenue growth
340%

18-month engagement

An upmarket shift for OTH Network, connecting enterprise customer definition, brand-activation positioning and a simpler commercial operating environment.

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Conceptual industry artwork: connected fuel monitoring, controls and operational infrastructure.
Titan Cloud

Fuel SaaS

Five products. One reason to choose the platform.

Products reported unified
5

24-month engagement

Category positioning, brand architecture and installed-base cross-sell around a consolidated fuel-operations software portfolio.

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Explore the workMake creativity a commercial advantage2 stories +
Conceptual industry artwork: merchandise kits progressing through assembly and fulfillment.
Promotions Warehouse

Promotional Products

Make the kit a business capability.

Reported revenue growth
87%

1-year engagement

An education-led service expansion connecting kitting operations, existing customer relationships and a move into the New Zealand market.

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Conceptual industry artwork: expressive merchandise, textile swatches and creative samples.
Team Phun

Promotional Products

Stop selling another pen. Start with the brand experience.

Reported lead-volume increase
93%

8-month engagement

Creative positioning, a refreshed website and targeted demand generation for a promotional-products company seeking a more distinctive role with buyers.

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Explore the workScale a more considered buying motion4 stories +
Conceptual industry artwork: homes, keys and a real-estate buyer conversation.
Keller Williams

Real Estate

Shorten the distance between interest and reply.

Reported faster response
83%

Historical engagement

Lead routing, escalation, follow-up and agent visibility around a real-estate speed-to-lead problem.

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Conceptual industry artwork: chicken wings, takeout packaging and digital ordering.
Wingstop

Restaurant Franchise

Make the digital journey worth coming back to.

Revenue growth reported in original account
220%

Historical engagement

A restaurant-growth story connecting digital menu presentation, performance campaigns, loyalty and delivery-channel experience.

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Conceptual industry artwork: a premium burger meal, takeout and neighborhood ordering.
BurgerFi

Restaurant

Make local relevance repeatable.

Reported same-store sales growth
34%

Historical engagement

A franchise-marketing operating model connecting centrally managed campaigns, local discovery, ordering promotions and location-level reporting.

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Conceptual industry artwork: enterprise welcome kits and coordinated promotional programs.
Overture

Promotional Technology

One champion was not enough.

Reported new Fortune 500 accounts
3

18-month engagement

Named-account strategy, enterprise positioning and sales enablement for promotional technology moving into Fortune 500 buying environments.

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