From Startup Customers to Enterprise Revenue
How OTH Network achieved 340% revenue growth by shifting from unprofitable startups to enterprise brands.
The Startup Pivot Problem
OTH Network connected brands with influencers through an AI-powered platform. Great idea. But they were targeting startups-companies without budgets that churned fast. They were growing user numbers but not revenue.
The Core Challenge: Shift from startup-driven growth to profitable enterprise revenue without losing the creator community they'd built.
The Strategy
Salesforce → HubSpot
Migrated from complex Salesforce to streamlined HubSpot with marketing automation, pipeline visibility, and executive dashboards.
ICP Shift
From startups to established brands with $10M+ revenue, dedicated marketing budgets, and brand activation strategies.
Brand Activation
Repositioned from "access to creators" to "measurable brand activations with AI-verified content and ROI tracking."
The Results
RevOasis helped us realize that startups can't scale on startup customers. The ICP shift from unprofitable startups to enterprise brands transformed our business model and unlocked sustainable revenue growth.
Ready to Move Upmarket?
Let's shift your ICP from unprofitable to profitable customers.