Local Marketing at National Scale
How BurgerFi achieved 34% same-store sales growth and 127% digital ordering increase through local marketing automation.
The Franchise Marketing Problem
Franchise brands have a unique problem: they need local marketing at national scale. Every location needs geo-targeted ads, local SEO, community engagement, and promotional campaigns. But franchisees don't have the time, expertise, or budget to do it themselves.
BurgerFi had 120+ locations. Some franchisees were marketing savvy. Most weren't. And when marketing is inconsistent, brand equity suffers. Customers in Miami had a different experience than customers in Denver. That's a problem for a national brand.
The solution wasn't to train franchisees on marketing. It was to automate marketing for them. Build a system that handled local campaigns, digital ordering promotions, and community engagement-without requiring franchisee involvement.
The Local Marketing Automation System
Geo-Targeted Paid Campaigns
Every location got automated Facebook, Instagram, and Google campaigns targeting a 5-mile radius. Creative was localized. Offers were localized. Budgets were optimized by location performance.
Franchisees didn't lift a finger. Corporate managed everything. But customers saw local, relevant ads.
Local SEO at Scale
We optimized Google Business Profiles for every location. Photos, reviews, posts, Q&A-all managed centrally but executed locally.
Result: BurgerFi locations dominated "burger near me" searches in their markets.
Digital Ordering Promotions
We built automated campaigns to drive digital ordering adoption. First-time user discounts, loyalty rewards, limited-time offers-all triggered based on customer behavior.
Digital orders have higher margins and better data. 127% growth in digital orders meant more revenue and better customer insights.
Franchisee Performance Dashboards
Every franchisee got a dashboard showing their location's marketing performance: impressions, clicks, orders, ROAS, same-store sales growth.
Transparency drove buy-in. When franchisees saw results, they stopped questioning the system and started trusting it.
The Automation Stack
Paid Media
- • Facebook/Instagram Ads
- • Google Local Campaigns
- • Geo-fencing
- • Dynamic creative
Local SEO
- • Google Business Profile
- • Review management
- • Local content
- • Citation building
Digital Ordering
- • App promotions
- • Loyalty campaigns
- • First-order discounts
- • Win-back offers
Analytics
- • Location performance
- • ROAS tracking
- • Same-store sales
- • Digital mix
Franchise Marketing That Works
Automated local marketing drove consistent growth across all locations.
Promotions and automation drove massive digital adoption.
System worked consistently across every franchise location.
Zero Franchisee Effort
The best part? Franchisees didn't have to do anything. No training. No manual work. No budget decisions. Corporate handled everything. Franchisees just saw better sales and happier customers.
RevOasis built a local marketing system that actually works at franchise scale. Same-store sales growth has been incredible, and our franchisees love that they don't have to manage campaigns themselves. It just works.
The Key Insight
Franchise brands need local marketing at national scale. The solution isn't training franchisees. It's automating marketing for them. When corporate handles execution and franchisees see results, everyone wins.
Ready to Scale Your Franchise Marketing?
Let's build a local marketing automation system that drives same-store sales growth.